Strategy
Product Design
Creative Direction
Financial Learning Center
Since joining Rocket Money financial literacy has always been pushing to build a Native financial literacy center that helps empower members to make better money moves. Working with an in-house financial expert, UX researchers, and Product Managers over the years we have designed and tested many forms of a learning center. After some market validation and product investment we are currently in development of the first Native experience.
Leading the brand team, I have shaped the overall product design and content visuals along with Kyle Cobban and Danielle Bertone to create quizzes, video content, stories, and articles to level up our members' knowledge. See some of our process and MVP designs below.
