Email Design System

Not all design systems live inside a codebase. Or have dedicated engineering support. Or are deployed millions times a day instantaneously. At Rocket Money, our CRM is a primary product marketing tool that keeps users engaged so it is imperative that our emails are clear, actionable, and well designed. Since joining in 2021 and rebranding twice since, I have built, rebuilt and maintained the email design system that enables our Product Marketers to get into our members' inboxes. Here's the most recent iterations since Rocket has restaged in early 2025.