Brand Identity
Strategy
Rocket Brand Restage
As Rocket repositioned itself as the most empathetic brand in the United States, I was called on to lead and execute the new brand onto the Rocket Money and Rocket Card business areas. From October 2024 to the Super Bowl of 2025 I was the liason between Design, Product, Engineering, and Operations to imprint the new brand onto the companies. Throughout 2025, I continue to lead and deploy the new Rocket brand into our Product and into the future. Press Release
In addition to myself, this work was completed in collaboration with Benjamin Mendelsohn, Kyle Cobban, and Danielle Bertone under my creative direction.
