Brand Identity
Strategy
Rocket Brand Restage
As Rocket repositioned itself as the most empathetic brand in the United States, I was called on to lead and execute the new brand onto the Rocket Money and Rocket Card business areas. From October 2024 to the Super Bowl of 2025 I was the liason between Design, Product, Engineering, and Operations to imprint the new brand onto the companies. Throughout 2025, I continue to lead and deploy the new Rocket brand into our Product and into the future.